MTV are planning the launch of its first local channel in Africa - the only populated continent without its own MTV service. The new channel, to be called MTV Base, will broadcast in 46 countries, but will be particularly targeted at TV audiences in South Africa and Nigeria.
The channel promises to showcase local African music alongside popular MTV shows like 'Cribs' and 'Making The Video' plus programmes based around American artists. A series of programmes educating young viewers of the dangers of HIV and AIDS are also expected.
Commenting on the new channel Bill Roedy, president of MTV Networks International, told reporters: "By tapping into Africa's rich local music scene, we plan to play a major role in supporting and exporting Africa's incredible artists and cultural heritage around the world".