Last week's MTV Video Music Awards were the most-watched show of the night in the US - where 10.7 million viewers tuned in. In the 12-34 age bracket it was the most watched cable show so far this year. And that's before you count all those men tuning in to the repeats having read about the Madonna / Britney / Christina sequence.
Sep 3, 2003
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1 min read
MTV VMAs top US TV ratings
The MTV Video Music Awards drew 10.7 million US viewers, the most-watched show of the night and the top cable show among 12-34s so far this year.