Jan 8, 2008 • 1 min read

Music names cameo at CES

Dr Dre launched a signature headphone line at CES in Las Vegas, developed with Interscope chief Jimmy Iovine and Monster Cable.

It's the good old Consumer Electronics Show in Las Vegas this week, the annual bash where techy types get exciting about all the new gadgets on the horizon. CES has been dominated by digital music announcements in recent years, though that seems to be less so this year.

Nevertheless, Dr Dre brought a little rock n roll (or hop n hop I guess) to the proceedings by launching a new signature line of headphones there on Sunday. The 'Beats By Dr Dre' headphones have come about thanks to a collaboration between Dre, Interscope chief Jimmy Iovine and sound equipment outfit Monster Cable. I'm assuming you get some good quality beats if you shell out the $400 required to get a set. Here's what Dre says: "When I'm making a track, I'm trying to capture the sound that makes me go 'now that's the shit'. I want that reaction from everybody who hears it. I spend a lot of time in the studio listening to my music through headphones. With 'Beats' people are finally going to hear it the way they should, the way I do".

Also bringing some rock n roll to the proceedings was Slash, who joined that top rocker Bill Gates on stage during his keynote address, seemingly to illustrate the next generation of the 'Guitar Hero' game. Presumably that means Slash only ever pretends to be himself on an X-Box.

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