Music PRs Caroline Dollimore and Louise Mayne have co-launched a new communications agency with Caroline McAteer, whose background is in sports PR. The new company, called Cherry, will look to work on music, fashion and sports projects.
Dollimore was most recently Director Of Publicity at Warner's Atlantic Records, while Mayne has run her own agency - We Care A Lot PR - after previous stints in-house at Sony Music and Universal Music. Writer and editor Paul Flynn is also a founder of the new company, while another journalist - Douglas Greenwood - has been confirmed as a Creative Consultant for the business.
By cutting across music, fashion and sport, the new company says it "marks a new era for representation. Artists, designers, sports stars and beyond have more of an appetite than ever to impact in each other’s worlds. Cherry will inter-pollinate them all".
The founders add: "We collectively felt the time was right to create a powerhouse that potently unites . We know we can add commercial and importantly cultural value on a global scale to our clients. From publicity to creative curation, brand partnerships, global representation and crucially, crisis management across all disciplines, Cherry is an exclusive and rewarding partnership, all housed under one roof".
Mayne's We Care A Lot PR - and McAteer's existing agency The Sports PR Company - will both continue to operate under the Cherry banner.