Swedish digital music distribution company Musicbrigade, who launched a London office last month, has announced three key appointments, two of whom will have a pan-European focus.
First up, Carl Lachmann has been appointed Senior Vice President, Marketing and Sales. Based at the company's Stockholm HQ, he'll be responsible for developing and implementing the company's pan-European marketing initiatives, consolidating the company's sales base and developing new business strategy.
Next, Fredrik Söderström has been appointed European Sales Director. Also based in Stockholm and reporting to Lachmann, he'll be responsible for rolling out the company's online advertising strategy and all event related sales and marketing activities.
And finally, Mabel Mangnus has been appointed Regional Manager, Benelux, and will oversee the company's operations in the Netherlands and Belgium, working from a base in Amsterdam.
Confirming the new appointments, Musicbrigade co-founder and top guy Johan Englund told CMU: "I think that it is testament to the strength of the Musicbrigade brand that we are able to attract the services of exceptionally talented executives such as Carl, Fredrik and Mabel. This is an important year for us as we roll out our offering throughout Europe and we will be relying heavily on the expertise of our sales and marketing teams to maximize the huge potential of the European marketplace."