With Apple's iTunes rapidly expanding into the distribution of TV shows and currently negotiating with the major studios about adding movies into the mix, the company who provides the back end to a number of other high profile download services, including Virgin Digital, HMV Digital, MTV Urge and Yahoo Music, has announced it has launched a division to deal with non-music related digital content.
MusicNet's new division, called MediaNet, will look to licence the digital rights to book and video content which will then be made available to its consumer facing clients, should they wish to expand into that space. MusicNet will also be hoping, of course, that the new division will help them secure new consumer facing clients looking to operate in the non-music digital content space.
Confirming the new division MusicNet CEO Alan McGlade told reporters: "MediaNet will build upon our strong licensing relationships and facilitate new partnerships that will bring today's most popular properties into the digital world".