May 12, 2008 • 1 min read

MusicTank to publish Terry McBride report on consumer behaviour

MusicTank will publish a report by Nettwerk's Terry McBride and Brent Muhle on how young consumers consume music, launched at The Great Escape.

MusicTank have announced that later this week they will publish their second report on the state of the industry, following on from that one written by leading artist manager Pete Jenner last year. This time the report has been penned by another music industry veteran - Nettwerk Music chief Terry McBride. It will be formally launched as McBride gives his keynote talk at The Great Escape in Brighton later this week.

The report, co-authored by McBride and former Nettwerk GM Brent Muhle, analyses the changing music market by looking at the way young consumers react to, intereact with and consume music, with lots of talk about social networks and mash-up culture, and the copyright and revenue implications of such social phenomenon.

Commenting on the report, McBride told CMU: "If you can imagine it you know what it looks like, so just work your way backwards".

MusicTank chair Keith Harris added: "It is MusicTank's objective to continue to stimulate discussion about the variety of business models out there, in the hope of driving the industry towards a more prosperous future".

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