MySpace has appointed a new International Marketing Director who will be charged with the task of promoting the social networking platform outside the US.
And the new marketing recruit is Lindsay Nuttall, currently head of marketing for BBC2, BBC4 and the Beebs' factual programming, and prior to that the marketer at Channel 4 responsible for all the marketing hoo haa that surrounded 'Skins'. Yes, that was her fault. Still, we all know about 'Skins' don't we, even if we don't watch it, so I'd say it's a good hire for MySpace.
Perhaps she'll stop MySpace emailing me suggesting that I enter a competition to win a band to play at my school - a misplaced bit of promo that led me to this hellish 'MySpace customer communications are shit' escapade.
Anyway, enough about me, more about Lindsay. Confirming Nuttall's appointment, the MD of MySpace Europe, Rebekah Horne, told reporters: "Lindsay's impressive background in brand development and her experience with media companies such as the BBC and Channel 4 make her the perfect fit for this key strategic role".
It's not clear if Nuttall will be involved in marketing the global launch of MySpace Music, which is still anticipated despite the somewhat lacklustre reception to the all new music service in the US. One would assume she would be - music still being the one area where MySpace still has the edge, just, on its social networking rivals.