Napster has announced it has reached the half-a-million subscriber landmark, which represents a 100% jump on its subscriber base from twelve months ago. Confirming the achievement, the download platform's CEO Chris Gorog told reporters: "Doubling our subscribers over the last twelve months demonstrates the mass market potential of our music subscription model and the powerful appeal of Napster to music fans who want it all".
The news possibly overturns rumour in the US that the download company was struggling in face of Apple's continued domination in the digital music space. Those rumours suggested lay-offs were likely at Napster, and even that some senior executives had started to discuss 'exit strategy'. All those rumours have been dismissed by Napster themselves, although people will be watching Gorog's next financial report, expected on 8 Feb, with heightened interest.