Nelly’s has launched his own vitamin-enriched soft drink called Pimp Juice, made from apple juice, amino acid taurine and the natural stimulant guarana.
Named after his current single and reminiscent of his search for the ultimate apple bottom, the drink is bright green and also contains vitamin C, vitamin B, vitamin B12, riboflavin, niacin and pantothenic acid.
Nelly’s Team Lunatics company is keen to add that Pimp Juice also “mixes perfectly with numerous vodkas”. Nelly’s drink follows in the footsteps of Ice-T's 'Liquid Ice', which came out last month, and Russell Simmons' 'Def Con 3' energy soda, which was unveiled at a beverage convention last month.