Former Channel 4 boss Mark Thompson got very emotive yesterday as he took over the Director General post at the BBC, telling the Corporation's workforce that the BBC would have an even "bigger role than ever in building public value" in the next decade, acting as a "Noah's Ark in a digital world", ensuring "the digital future is still full of great British content".
Speaking to a back drop of 'Land Of Hope & Glory' (well, he should have done), he continued: "I believe we can look forward to one of the best - maybe the best - period in the BBC's history, in which the combination of the new technologies and our audiences' hunger for outstanding British content give us a chance of becoming an even more indispensable part of this country's national life."