EMI label Parlophone is this week launching new content on the award-winning Gorillaz website, alongside an 'integrated campaign' which means some of that content will only be accessible to people who've bought a copy of the limited edition of 'Demon Days'. When the disc is inserted into a PC, fans will be able to download a bonus track as well as PC wallpapers and screensavers. New features on the site include a night and day function which means imagery is transformed from day to night, depending on the visitor's local time.
The site is at the heart of the album's promotion, as you might expect, given that Gorillaz only exist in a virtual world. Lisa Gower, Digital Media Manager at Parlophone, said "Gorillaz.com allows fans a peek into their world. The new content continues the site's theme of playing and interaction, drawing fans further into Gorillaz world and adding to their experience. As Gorillaz obviously can't do physical interviews, gigs and signings, the new content allows fans to get closer to the band, adding greater value to the relationship."