Building on the success of its superfluous-celebrity-news weeklies - Heat and Closer - Emap is said to be launching a new title in Sep.
Some rumours suggest it will focus on soap opera celebrities, while others say that it will cover ‘celebrity’ across the board like Closer, but without the ‘real life’ element.
The market may have seen a number of similar mags launch, but Heat is standing its ground, increasing its circulation by to 565,484: 18% year on year. Emap's Sneak, with its teen entertainment gossip angle is also doing well circulation wise.