Frank Sinatra Enterprises, the joint venture between the Sinatra estate and Warner Music, has recruited a new exec to head up 'consumer products and brand licensing', which may or may not mean more Sinatra lunch boxes are in the pipeline. Sara Nemerov moves to the senior VP role from The Trump Organisation, where she had a global licensing role making cash out of the Trump name. She'll be looking for similar opportunities for the Sinatra legacy.
She'll work alongside Warner's Rhino division in her new role, and may get involved in licensing projects for other Rhino legacy artists. Confirming the appointment, FSE co-chairman Scott Pascucci told reporters: "Bob and I are very pleased to have Sara on the team. The Sinatra family are delighted to welcome her style and ability to create new opportunities within the Sinatra legacy".
Nemerov might want to start off by trying to persuade closing companies to use Sinatra's rendition of 'My Way' as they bite the dust. The office of the UK's House Of Lords Appellate Committee, which made its last rulings last week before it gets replaced by a new kind of supreme court (the previously reported Procul Harum ruling being the last big one), recorded their final public information message on its main phone line with the Sinatra classic in the background. As the message reached its conclusion the office's staff all joined in.
What a nice touch. Though those involved in Sinatra's recordings - or the songs he performed - might want to wonder: given they spent their last few days considering a music rights case, the HoL office was presumably licensed to include 'My Way' on their voicemail yes?