Back to Diddy news, and new London paper, erm, The London Paper, has had to apologise to Mr Combs within days of launching after they ran his picture and name at the top of a comedy column about Pete Doherty. Commenting on Doherty's recent ability to avoid jail despite his many run ins with the police, the column asked: "Just what does he have to do to get banged up? He's only been done for possessing crack cocaine, heroin and cannabis". But given the picture and name at the top of the feature it kind of implied Diddy was guilty of the drugs crimes.
The cock up led to the following apology being published: "P Diddy is entirely unconnected with the allegations in the article which were intended to relate to an entirely different person and his name and picture were used entirely in error. We emphasise P Diddy was not connected to the text and we apologise to him for the embarrassment he has been caused."
It's a bit of an embarrassing mistake to make in your first few days of existence, but if its any consolation to the London Paper team, I didn't actually notice - I think the design of their paper is lovely, and have been admiring that much more than reading the articles thus far.