The Official Charts Company has launched a new chart tracking mobile downloads because, obviously, downloads bought via a mobile phone are totally different to those bought over the internet. The new chart is timed to coincide with launch of a new chart app for the iPhone.
Confirming the new chart, Charts Company MD Martin Talbot says this: "This new chart reflects the changing ways in which consumers are accessing and consuming music and underlines the Official Charts Company's commitment to offering data on all types of music consumption. 2008 saw the launch of the world's first Subscription Plays Chart in the UK - and 2009 will see the development of even more charts and data showcasing the fast-growing digital environment".
In case you wondered, number one in the first mobile download chart is Lily Allen, which is interesting, because number one in the main download chart is Lily Allen, whereas number one in the overall singles chart is, erm, Lily Allen.