The Smashing Pumpkins sued EMI last year when the major allowed Pepsi to include some of their music in its big MP3 giveaway campaign which was, if I remember rightly, launched during the mega-TV viewing bonanza that is the Super Bowl.
I seem to also remember the band's lawsuit said that the association with Pepsi, which they hadn't approved, damaged their "artistic integrity".
Which is true, if you want artistic integrity you should never work with teeth rotting fizzy drinks, integritous artists do deals with world polluting, oil guzzling car firms.
A brand new Smashing Pumpkins song called 'FOL' will soundtrack a new ad from Hyundai during this weekend's big game. Can't wait.