Media Guardian report that Murdoch's News International will launch a new free afternoon newspaper in London this Autumn, with 400,000 copies due to be distributed by a team of 700 distributors, who will be posted next to stations, tube stations and bus stops. That will compete, of course, with Associated Newspapers' Evening Standard, though early indications are that the new paper will have an entertainments bias and will have a portion of 'reader-generated' content, so it doesn't sound like it will be an all out competitor of the main London evening paper. Reports suggest that rather than bidding for the rights to officially distribute a free afternoon newspaper via London's public transport hubs (Metro style), News International is keen to launch its own distribution network and, they will hope, grab market share (in terms of both readers and advertisers) before any officially distributed paper is launched.
Aug 1, 2006
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1 min read
News International to launch free afternoon London paper
News International plans a new free afternoon London newspaper this autumn, with 400,000 copies distributed by 700 staff at stations and bus stops, competing with the Evening Standard.