Sep 8, 2003 • 1 min read

Nickelback not sold on JT's Big Mac deal

Nickelback have criticised Justin Timberlake's McDonald's sponsorship, telling BBC Radio 1 artists should only back causes they believe in.

Nickelback have been talking to BBC Radio 1 about Justin Timberlake's sponsorship deal with McDonalds - and they ain't impressed. "I don't think that you should sponsor or get behind something unless you really believe in it. If you're gonna jump on a cause, that's a lot cooler than just taking the money and allowing some corporation to use your face - because it's supposed to be about the music, right? It's not supposed to be about, this is me with a Big Mac in my hand, or this is me with Nike sneakers. Whatever it is. I just think that if you're gonna be in the music business, be in the music business."

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