Talking of anniversaries, kids TV network Nickelodeon have come up with a novel way of celebrating their 25th birthday. On 2 Oct they will go off air for three hours and encourage their viewers to go outside and play! Communal play events will be organised in major cities around the world - footage of which will be screened later that day.
Nickelodeon Television president Cyma Zarghami explains: "This is part of our overall commitment to empower kids to get up, get moving and achieve a healthy life balance. These on-air events and the Worldwide Day of Play itself are the next steps in our goal to help kids get the resources needed to live and learn about active, positive lifestyles".