Talking of Apple, the boss of EMI has echoed the sentiments of Warner boss Edgar Bronfmann Junior in objecting to the idea that Apple's one-price-fits-all 79 pence per track model is the only way that a legit download platform can work.
As previously reported, the major labels are becoming increasingly impatient with iTunes' inflexible business model so, with Apple's contracts with the US majors up for renewal, Steve Jobs is going round saying that if the "greedy" record industry rejects his way of doing things, and puts up prices or insists on variable pricing, then they will drive music fans back over to illegal P2P networks.
But speaking at that previously reported cross-industry conference on intellectual property theft, EMI chief Eric Nicoli said: "I'm not persuaded by the argument that a single price deters piracy. I'm not persuaded of the fact that a lower price deters piracy. What I am persuaded of is that making music more convenient and better value is a deterrent to piracy." The really strange thing here, is he's right you know.