Ninja Tune are launching a virtual music video channel in that previously reported online virtual world Second Life. The channel will feature videos from all sorts of rather fine Ninja artists, including Roots Manuva, Coldcut, Spank Rock, Cinematic Orchestra and Pop Levi, and any of the 1.5 million users of the Second Life thingimy will be able to access it.
Confirming the new channel, Ninja Tune's Head Of Digital Laura Search told reporters: "This is great opportunity for us to showcase our videos in a new and exciting environment, with a new creative outlet for our artists and a new way for fans to access them".
As previously reported, right here in your CMU Daily, the Second Life virtual world will be showcased at a Music Ally staged seminar on all things to do with virtual communities taking place in London tonight. Info on that at http://musically.com/debate/