Joe Mama Nitzberg has been promoted to the position of senior vice president of creative services for Arista in the US.
Already Creative Director for imaging - photography, packaging, marketing, and advertising - Nitzberg will now also be in charge of the creative aspects of the Arista website, as well as overseeing DVD production.
The label said: "Joe has exhibited a willingness to take on an ever-increasing number of responsibilities in the creative and visual field at Arista. He flourishes as his areas of concentration continue to expand, and we couldn't be happier to welcome him to the senior management team of Arista."
Nitzberg arrived at Arista two years ago, having been the Creative Director at Interscope Geffen A&M.