IPC Ignite says that NME.com has seen a 107% year on year increase in unique users - with their latest ABCe figures showing 3.5 million unique users, up from 1.69 million in the same stats report last year.
Announcing the online boost, NME publishing director Paul Cheal told reporters: "NME is dedicated to optimising cross-platform content, extending brand reach, taking its music-loving audience in new directions and offering innovative solutions for advertisers. Via its various platforms – print, NME Radio, NME TV, mobile, online, events – NME reaches up to 1.5 million music enthusiasts every week".