NME has partnered with those Trinity Street bods to launch a new online store to tie in with NME.com which will sell CDs, t-shirts and other music related gubbins, including the clothing brands that band types are wearing.
I know this because Trinity Street top geezer Andy Murray just said this: "At Trinity St we focus on generating revenue streams for artists while delivering the best fan experience on behalf of bands. The NME Store will allow fans to buy the brands that their favourite bands wear alongside albums, merchandise and tour t-shirts. This is a unique opportunity for bands to connect with their fans and generate revenue from merchandise and record sales through the most credible music magazine website in the UK".
NME Publishing Director Paul Cheal adds this: "The NME store is a great development for NME and IPC Ignite, representing a fantastic commercial opportunity for bands, labels and fashion brands, giving them access to the massive NME.COM audience, and at the same time offering our consumers what they want".