While we're on media news, do look out for NME this week, which will come with a 3D hologram on the cover! Apparently the first time a magazine has had a hologram that filled the entire front page, the hi-tech cover is being funded by phone operator O2, presumably because holograms on the front of music magazines make you immediately think "oh yeah, I must buy a new mobile phone".
The cover will celebrate the launch of the NME's Cool List for this year. The magazine's publishing director Neil Robinson told Media Week: "The Cool List generates big sales and a big reaction among readers and critics alike. With this fantastic, attention-grabbing cover we hope there will be even more excitement around the issue. Innovation is at the heart of the NME brand and the lenticular cover is a perfect example of two brands working together to continue to break boundaries."
Chris Pyne of O2's advertising agency ZenithOptimedia said: "The NME Cool List offered 02 the perfect vehicle to showcase its new range of phones in a fresh and different way. It's a great example of advertisers and publishers working together."
The cover will feature a super-realistic holographic picture of Libertine-in-exile Pete Doherty. Of course, if it was really realistic he wouldn't show up at the last minute leaving an empty cover and lots of pissed off readers.