NME is relaunching its mobile platform through a partnership with InfoMedia. The new service will include a searchable gig guide, news and reviews, music and video downloads, discounts to Club NME, and other mobile type nonsense.
IPC's Head Of Mobile Development Miles Ross told reporters: "Mobile is becoming a key medium through which users access music and the music world. We took the decision to redevelop the off-portal service so that we could build in the mechanics which would enable us to provide more value to both users and advertisers". I think I understood at least half of that.