Despite not receiving the critical panning of its first incarnation, the revamped RI:SE didn’t exactly pull in record viewing figures for its launch edition on Monday. Just 200,000 viewers tuned in to see the Lee / Bowman revamp, and although there was an increase in overall audience share when the Mel and Sue segment of the show kicked in, the figures were still less that the old RI:SE was getting, half the audience enjoyed by the kids programmes on BBC 2, and considerably less that the million viewers the Big Breakfast enjoyed at its height.
All that said Channel 4 did very little marketing – on air or otherwise – for the revamped show. The original RI:SE got a huge marketing push. And having been off the air for over a month over the Christmas period the station would be expecting sometime to be needed to rebuild audience figures – chances are they want to give the show a few weeks to get sorted before they go all out to rekindle their former breakfast audience.