Jan 24, 2008 • 1 min read

O2 iPhone sales pretty average

The FT reports O2 has sold 190,000 iPhones in the UK since launch, with opinion divided on whether that figure is strong or disappointing.

The FT has reported that O2 has sold 190,000 iPhones since its launch in the UK last November - O2 being the exclusive seller of iPhones in this country, of course.

There is mixed opinion as to whether that's a good stat or a bad stat (and O2 haven't commented one way or another as to whether it's an accurate stat). Some say the phone firm had relatively conservative estimates re iPhone sales, and that while they were slightly higher than the 190K figure, they weren't much higher. Those people might also point out that over those two months UK iPhone sales have accounted for 5% of overall iPhone sales - which are reportedly at 4 million. And O2, in a short statement, have said the Apple music phone is its fastest selling device "by a significant margin".

However, others are saying European sales of the iPhone have been disappointing, and are below expectations, arguing Apple has failed to provide the kind of boost to mobile music that it caused in the online digital music domain, meaning the mobile music market - which many experts still believe will boom in the next few years - is still open to new competitors.

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