Jun 17, 2024 2 min read

⏩ One Liners: Spotify Creative Lab, Ed Sheeran, Nas + more

Spotify launches in-house creative agency; Ed Sheeran remains UK’s most played artist; Nas to adapt 1984 hip hop movie for Broadway; Paul McCartney, Crowded House, Headie One tour dates

⏩ One Liners: Spotify Creative Lab, Ed Sheeran, Nas + more


Spotify has launched an in-house creative agency, Creative Lab, to help brands to create marketing campaigns. It will also experiment with generative AI-created adverts. “At Spotify, we’re always looking for ways to strengthen creative output and foster deeper connections between consumers and brands”, says Spotify Global Creative Director Kay Hsu. “Creative Lab allows us to go a level deeper, working even closer with advertisers to create unique creative experiences that build more meaningful connections with consumers”.


UK record industry collecting society PPL has announced that Ed Sheeran was the most played artist in the UK in 2023, continuing his unbroken seven year run at the top of the most played list. “Thank you for naming me the most played artist for last year”, says Eddo. “I want to say thank you to my promotions team” - that’s the Atlantic Records promotions team - “you have consistently done amazing things, not just for me but for all the other artists you work with and I’m happy that you get this recognition - thanks so much and here’s to the next year!” 
Nas has announced plans to adapt 1984 hip hop film ‘Beat Street’ into a Broadway musical. “‘Beat Street’ wasn’t just a film – it spread the revolution of hip hop culture throughout the country and the world. It left an indelible mark, inspiring generations of young artists and creating new hip hop fans alike”, he says. “It’s an honour to breathe new life into this iconic work and celebrate its enduring legacy”.


Paul McCartney has announced his first UK shows since headlining Glastonbury in 2018. There will be two nights each at Manchester’s Co-op Live and London’s O2 in December. Tickets go on general sale on Friday.
Crowded House will be in the UK for a run of arena shows in October, including one night at the O2 in London on 11 Oct. Tickets go on general sale on Friday.
Headie One has announced UK shows in November this year, finishing with a performance at Wembley Arena in London on 29 Nov. Tickets go on general sale on Friday. The rapper’s new album ‘The Last One’ is out on 28 Jun.
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