Dec 20, 2006 • 1 min read

OnesToWatch launch on YouTube

Levi's is launching a YouTube channel for its OnesToWatch initiative, uploading footage from its showcases, starting with the current tour.

Levi's is launching a YouTube channel for its OnesToWatch new music initiative. The new venture will see Levi's upload footage from its various LOTW showcases to the video sharing platform. The first footage to go live there will come from the current LOTW tour, which features The Fratellis, The View, Get Cape Wear Cape Fly, Mystery Jets, Forward Russia and Humanzi. You can see it for yourself at http://www.youtube.com/levisonestowatch

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