Three major players in the online music domain are planning lyric based services, providing their users with easy access to song lyrics through a partnership with song data and information service Gracenote. Ironically all three seem to say they are launching the new lyric services to differentiate themselves from the ever competitive online music service market - though given three major players are doing it, I doubt there'll be much differentiation.
Anyway, following an earlier announcement by Yahoo Music US that they plan to add a lyrics service to their website, now both AOL and MTV have told Digital Music News they have lyrical services in the pipeline - both of which should launch in the next month.
AOL's Senior VP Entertainment Mike Rich told DMN that their lyric service will appear in different sections of AOL Music, and that they hoped it would enhance their music service, observing: "The major initiative for us is to capture people's attention".
MTV plan to make their lyric service available via their online and mobile platforms, and maybe also via their TV channels. Their Exec VP Digital Media Courtney Holt said: "Our audiences love searching for their favourite lyrics. By threading innovative ways for them to seek out and interact with lyrics throughout our musical eco-system, we're creating even more unique ways for them to connect with their favourite music".