P Diddy told reporters yesterday he plans to run the New York City Marathon on 2 Nov in aid of three of the city's children's charities.
Diddy told reporters: "This is something that's a personal goal for myself. Aside from the personal goal of competing, I've set aside this event as a backdrop to use to raise money and awareness for three charities dedicated to improving the lives of New York City children. We have the goal of raising $1 million to be divided between the Children's Hope Foundation, Daddy's House social programs and the public schools of New York City."
Among those already making generous pledges to sponsor Diddy are corporate sponsors Nike, McDonald's, Sean John, Foot Locker, NYC radio station Hot 97 and MTV - plus the producer's friends Sarah Jessica Parker, New York Yankee Derek Jeter, Calvin Klein, Jay-Z, Magic Johnson and Russell Simmons are all reported to be making generous donations.