A year on from the launch of the iPod Video the digital media player is still primarily used for consuming audio content, or so says research from Neilsen.
They interviewed 400 US iPod owners, two thirds of whom owned video iPods, and found that only 1% of content consumed by all those users was video, and even if you only counted the iPod Video owners, still only 2.2% of content consumed was video. Those stats are based on 'content items', if you assess 'playback time' then video accounted for 2.2% of content consumed overall, and 11% among iPod video owners - because video content is often longer than audio content.
Those findings are perhaps unsurprising, given that the iPod is often used 'on the move' where it is impractical to watch video content, though nevertheless video-enabled iPods continue to sell well - Digital Music News reports that the 30GB video-enabled iPod is currently the best selling electronics device on Amazon.