Yahoo, who are getting increasingly competitive in the music space since the launch of their cost cutting subscription download service, have launched a new music campaign in the US with Pepsi. The programme is being billed as Smash On Yahoo Music, expanding the brand established on the albeit shortlived American live music TV show Pepsi Smash.
The partnership will centre on a micro-site within the Yahoo Music website featuring content from big name artists like Kanye West, Gwen Stefani and Coldplay. Alongside the usual collection of videos and photos, the microsite is promising some exclusive content on featured artists as well as an MTV style music news service. The launch site has a 'Featured Performance' from Coldplay which includes, among other things, an exclusive interview and in-studio performance of recent songs 'Speed of Sound' and 'In My Place.'