N*E*R*D* frontman and producer Pharrell Williams has been talking about the 'Ice Cream' shoe collection he has designed for Reebok. The $200 trainers are decorated with images of diamonds, dollar bills, radios, dice, pagers and rolls of bank notes and come in an ice cream carton-style box. Nice. Williams explains: "The Ice Cream collection is everything the sneaker enthusiast desires - it is fashionable, aspirational and, most of all, it is limited."
Williams has also designed a range of hats, t-shirts, polo shirts and sweatshirts for Reebok's 'Billionaire Boys Club' range. On those he said: "When I set out to create Billionaire Boys Club, my goal was to put together something for the consumer that is always well dressed but never loses his individual spirit. Billionaire Boys Club is a collection of sexy, grown-up apparel for a truly unique lifestyle and state of mind."