[PIAS] have announced it is having a bit of a rebranding renaming splash, with the overall parent company being renamed to [PIAS] Entertainment Group, and with its various divisions around the world to be known as [PIAS] Country Name, so [PIAS] Belgium, [PIAS] France, [PIAS] Germany, [PIAS] Netherlands, [PIAS] Spain, and [PIAS] Australia.
In the UK this is most significant because PIAS' main UK operation is Vital Distribution, which will from this point onwards be known as [PIAS] UK. Vital Pias Digital will become [PIAS] Digital, and other divisions [PIAS] Visuals and [PIAS] Syncs will be known as such. PIAS' UK label Wall Of Sound will not rebrand, and nor will its indie marketing division Integral.
Announcing the rebrand, [PIAS] co-Chair Kenny Gates told CMU: "We're very proud of our history and development as a group over the last 25 years. [PIAS] Entertainment Group now represents a broad range of services, partnerships and repertoire on an international basis that meets the changing demands of the market - we're really looking forward to what promises to be an exciting year ahead. The UK company has evolved over the years from APT to Revolver, Revolver-APT to Vital. It's never been about a name but about a shared vision and the people involved in carrying that vision forward. This decision to change the name to [PIAS] UK is only one of consistency. The people, the service, the vision and culture of what makes Vital so special will continue to always be there".
Vital, and now [PIAS] UK, MD Pete Thompson added: "Vital has always been proud to be an important part of the [PIAS] family and now we are making the message about the group's international reach and broad range of services even clearer. Obviously as far as the UK is concerned nothing changes apart from the name. The staff, management and calibre of service remain exactly as before".