New research out today suggests pirate proof CDs which prevent people from making copies of albums they buy may alienate consumers. In a survey of US music fans, research company GartnerG2 found a majority of music buyers believed they should have the right to make copies of CDs they have bought, either as back up or for family and friends. Over 80% of those surveyed were not even aware making such copies, even as a back up, was technically speaking illegal. Music buyers also felt record companies should label copy-protected CDs allowing them to make an informed choice when choosing which albums to buy.
"Until technology standards are tweaked and universally implemented, mandatory labelling must be required," GartnerG2's research director PJ McNealy said. "Consumers will balk if they bring home a CD and find it won't play on every CD player they own. Since it's clear consumers perceive they have the right to make some copies, the lack of labelling will only contribute to declining revenue for the music industry as those who are still buying CDs become frustrated."