Playlouder MSP - the music based ISP package that has been in development for quite a while now - has announced it is integrating its services in with the website of its sister company, Playlouder.com. The move will expand the digital music services available to users of Playlouder.com - services available for free to those who use Playlouder MSP as their internet service provider. It will also drive more traffic towards the one site - which should appeal to advertisers.
Confirming the move, Playlouder MSP boss Paul Hitchman told reporters: "The relationship between an ISP and its subscribers is much deeper than that of a website with its users. By bringing Playlouder.com and Playlouder MSP onto the same integrated platform we can now offer advertisers access to a highly targeted audience and this will enable Playlouder.com to benefit from the huge growth in internet advertising".