US magazine Entertainment Weekly is to feature a new chart in expanded monthly music section Listen2This. The chart is to be provided by New York based company PromoSquad, leading practitioners in the field of song-testing, who are perfecting the art of predicting future hits.
The
HitPredictor system developed by PromoSquad uses data submitted by a huge nationwide database of music fans who rate the songs before the tracks are actually released to the market, thus determining their hit potential in advance. Many major labels and artists are now using the model as an essential part of their rollout of new music, as the prediction system means the possibility of avoiding risky releases and upfront marketing costs
The
HitPredictor has already predicted hundreds of hits for artists such as The Killers, Kelly Clarkson, John Legend and Mario.
"Labels and artists continue to really pay attention and trust the way that our members rate and give feedback on their music. The jukebox is always freshly loaded with tunes from some of the hottest up and coming artists in the world,"
say PromoSquad, whose charts have already featured in Billboard.