RAJAR time – and bad news for Radio 1 whose audience has sunk to an all time low – falling to 9.87m. The latest slump means Radio 4 - with a total audience of 9.6 million – is close to overtaking the music channel in popularity for the first time. The drop will come as a major blow to the Radio 1 controller, Andy Parfitt, even though his predecessor, Matthew Bannister, saw a fall of 5m listeners between 1993 and 1995. A Radio 1 spokesman said: "This is a disappointing quarter for us and we need to work harder to arrest any decline in reach and share."
Full RAJAR round up on Monday.