Aug 28, 2003 • 1 min read

Radio 1 doing better than expected, according to Talk Sport figures

Talk Sport’s own listening figures show Radio 1 and BBC national stations performing better than expected, with Radio 1 regaining the most popular UK station position.

Turns out Radio 1 isn't fairing so badly after all – or at least that's according to listening figures compiled by sports channel Talk Sport.

As previously reported Talk Sport boss Kelvin MacKenzie has been a vocal critic of the RAJAR system on which the radio industry bases it's fortunes – arguing it's use of hand written 'listening diaries' by a sample of radio listeners is inaccurate. He has set up his own measurement system which uses special wristwatch type devices worn by a different sample group which is able to tell what radio stations it's wearer is listening to at any one time.

The latest stats from Talk Sport's research are out and the BBC aren't likely to be complaining. Because not only does Talk Sport perform much better in these stats, so do all of the BBC's national radio stations. Though it is Radio 1 that comes out strongest – the survey added 3 million listeners to their figures and restored the station to the position of 'most popular in the UK'.

Though the RAJARS are still the stats used by most in the radio and advertising industries Radio 1 bosses (and presumably Sara Cox's management) will take heart at these new stats.

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