Talking of webby type things at the BBC, Radio 1 yesterday unveiled a new online offering which I don't really understand, but which has something to do with creating 'interactive badges', whatever they are. I think users can somehow select bits of Radio 1 content they like (audio, video and text), then text their instant messenger ID to the station, and then receive access to that content via their instant messenger application. Or something like that. Where the badge comes in I don't know. Unless, ahem, there's some kind of pin number involved somewhere along the way.
Demonstrating the new services at the MIX 07 conference in Las Vegas this week, BBC Exec Producer Jason DaPonte told his audience: "Prototypes such as this illustrate the BBC's commitment to providing online services that are more open, personal and participatory than ever before, using the latest technologies to engage young audiences".