The Radio Advertising Bureau is restructuring its team in a bid to ensure "greater customer focus". Its customers are advertisers, and under the new system each member of its team will be assigned a specific group of advertisers or agencies to deal with - enabling one to one relationships between individual agencies and the Bureau to develop.
Three new team members, or 'strategy consultants' have been appointed as part of the restructure - Natalie Scott formerly of CBS Outdoor, Mike Holt from Somethin' Else and Nicci Roffey from News International. They will join current employees Judith Spilsbury, Jo Coltman and Mark Williams who will also work as 'strategy consultants'.
Simon Redican, MD of the RAB, told reporters: "As the longest established media marketing body the RAB has always enjoyed great relationships with media agencies and advertisers and this will enable those relationships to go to the next stage.
We want to ensure that agencies have that personal contact - all too often ignored these days".