Good news, that's right good news. Spending on radio advertising for the first quarter of his year reached an all time high for that time of year. Latest figures from the Radio Advertising Bureau show radio ad spend is up 2.3% on last year.
The rise comes despite, and perhaps because of, the war. Difficult political times are never good for the advertising industry who don't want campaign launches to be lost among war coverage, or even worse for seemingly innocent adverts to appear insensitive when seen in the context of wartime. That said, this favours radio advertising which can be bought and made much quicker than TV advertising - allowing advertisers to manage their campaigns according to developing world events.
The latest figures seem to go against predictions made by Capital Radio last week that said it remained cautious of the company's immediate financial future because the advertising market remained "challenging", with further deterioration expected in the summer.