One of CMU's favourite radio stations - the webcasting Radio Magnetic - is launching a new scheme designed to help record labels combine an on air and online promotion. Called Radio Magnetic Promotes, record labels can buy a package which gives them four daily promotional spots on the station's online stream. Those spots drive listeners to a section on Magnetic's website where they can find out more about the artist and, if they're hooked, follow links to websites where they can buy the featured tracks as downloads or by mail order. The whole process is monitored by Magnetic, giving labels the chance to monitor how many people respond to their ads.
The programme is currently being used by K7 to re-promote recent Daddy G releases. The label's Berni Griffis explains: "Whether a limited addition 7" or our latest DJ Kicks album, having a scheme like RM Promotes provides an opportunity to mingle with our hard to reach customer"
Labels interested in the scheme should mail [email protected].