RadioCentre talking to Icstis over premium phone services

Commercial radio body RadioCentre is talking to premium rate phone service regulator Icstis following allegations that it isn't just TV stations who have been slack in the way they run their costly audience interaction promotions. There are reportedly concerns regarding the pricing of phone-ins on Chrysalis' talk radio station LBC, plus the regulator is reportedly investigating a complaint by one Virgin Radio listener that he sent a text message to their studio via their premium rate text system expecting it to be read by presenter Suggs, only to see the Madness man minutes later on a live ITV1 TV show - ie his Virgin show was pre-recorded. The latter potentially has wider implications because many radio stations extend an ongoing invitation to listeners to text into their studios (ie even if it isn't explicitly mentioned on air, there is an implication that listeners are always welcome to text in), even though most stations air a number of unstated pre-recorded shows where listeners may expect DJs to be in the studio, but they're not. If the regulator was to rule it is unfair to offer such a general invitation to text when the studio is not manned 24/7 stations might have to be more upfront about pre-recorded programming, or clarify when their text-the-studio services are actually 'open for business'. Concern with regards the way radio stations use premium phone services follow those previously reported concerns regarding premium rate phone-ins on various TV shows.