RAJAR, the people who survey radio listening figures in the UK, have confirmed they will add the BBC World Service to their surveys for the first time – meaning the global station will get UK audience ratings for the first time in its 70 year history. Commenting on the prospect of getting UK listening figures the station's marketing chief Alan Booth told reporters: "With many new ways to listen and a growing appetite for an international news perspective, we believe this will give us an accurate picture of whether the people who fund us, taxpayers in the UK, are able to benefit from and enjoy the service." Three digital stations - Kerrang!, Oneword and Smash Hits – will also be added to the survey when it releases its next results on 8 May.
Apr 16, 2004
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1 min read
RAJAR to add BBC World Service to UK radio surveys
RAJAR will include the BBC World Service in its surveys for the first time, giving the station UK audience ratings, alongside Kerrang!, Oneword and Smash Hits from 8 May.