This just in, the new Robbie Williams video is both "spectacular" and "controversial". Don't believe me (well, the EMI press department really)? Well, you will have to check out the Radio 1 website on Friday because they will be exclusively airing the video for 72 hours over the weekend as part of a deal with EMI and Robbie's management reps IE Music. The video, to new single 'She's Madonna', which features those Pet Shop Boys, will also be available to subscribers of Robbie's own Inner Sanctum website.
EMI's Head Of Radio Tina Skinner said this: "EMI Records is very excited to be working with Radio 1 and IE Music on this unique offer via the Radio 1 website to bring the incredible new video for 'She's Madonna' by Robbie Williams into peoples' homes for the first time. This gives us both a fantastic cross platform opportunity to deliver one of our artists direct to his core audience on a global scale and is a great opportunity for EMI Records and Robbie Williams to work in tandem with Radio 1".
Talking of Robbie, look out for the Switch remix of his track 'Never Touch That Switch' that is doing the rounds in DJ circles just now - it's a blinder.