Rolling Stone planning MySpace type site

Rolling Stone magazine is planning to launch a social networking site for music fans according to, erm, an American media student. Though she should know, because she attended a presentation for students led by Keith Blanchard, the online director of Wenner Media who publish the legendary music mag. Blogging about that presentation, New York Uni student Andrea Feczko writes: "Blanchard plans to launch a separate site that will be a social network for music fans, complete with profiles and the ability to have a say in their 'best of' lists. Blanchard called it the 'American Idol version of lists". On other Rolling Stone online plans she adds: "[He] also plans on digitizing all 1,000 back issues of Rolling Stone, to be available on the website or to purchase as a DVD set". Feczko also reveals that "When Keith Blanchard asked our journalism class how many people visit Rolling Stone's website, only one person raised his hand ... ouch" - presumably Blanchard hopes the new digital ventures might increase the hand count at future college seminars.